Last updated : 04/06/2020
1.1 This Privacy & Cookies Policy (“Policy”) is provided by [Active Interactions Pte Ltd] (“we”, “our” and “us”) with respect to use of our website at [Trueblu.co] (“Site”) and associated mobile application (collectively, the “Platform”) and our services provided via the Platform (“Services”). This Policy is intended to meet the requirements of the Personal Data Protection Act 2012 of Singapore (“PDPA”).
1.2 This Policy describes how Personal Data (define below) of users of the Platform and/or Services (“you”, “your” and “yours”) will be collected, used and shared in connection with your use of the Platform and/or Services, our legal basis for doing so as well as your rights and choices regarding the information you provide to us. “Personal Data” means data that may enable us to identify you personally, including data about a person who can be identified (i) from that data, or (ii) from that data and other information to which we have or are likely to have access.
1.3 By using, or continuing to use, the Platform and/or Services, or interacting with us using your Personal Data, or voluntarily submitting your Personal Data to us when using the Platform and/or Services, you are deemed to have agreed and consented to providing your Personal Data and the manner in which your Personal Data will be handled as set forth in this Policy. You may decline to provide us with your Personal Data. If you choose not to provide any Personal Data whenever required by us, this may limit your ability to use certain features of the Platform and/or Services, or we might not be able to adequately deliver our Services to you.
1.4 We may modify, vary or update this Policy from time to time to reflect any changes to our privacy practices. You should periodically visit this page to review the current terms of this Policy so that you are aware of any updated terms to which you are bound. If we do so, we will either notify you via e-mail to your email address that you registered with us or post the changes on this page and update the “Last Updated” date at the top of this page as the effective date of change. However, any changes will not apply retrospectively.
1.5 If you have any questions, concerns or complaints about this Policy, or if you wish to exercise your rights pursuant to the PDPA or this Policy, please contact us via registered mail or email (which must be sent from your email address that you registered with us as we may not respond to any third party acting on your behalf) at: –
[Active Interactions Pte Ltd]
[531 upper cross street, #04-52, hong lim complex, singapore050531 .]
Attention: Data Protection Officer
1.6 All abbreviations or definitions used in our Terms of Service are adopted herein.
2.1 You have the following rights under this Policy to:
3.1 If you wish to exercise the rights under paragraph 2 above, please:
3.2 We will endeavor to respond to all legitimate requests within thirty (30) days unless your request is particularly complex or you have made multiple requests. Typically, you will not have to pay a fee to access your Personal Data (or to exercise any of the other rights). However, if your request is clearly unfounded, repetitive or excessive, we may charge a reasonable administrative fee. If we have reasons to refuse your request as permitted under the PDPA, we will notify you of such reasons accordingly.
3.3 You may, by notice in writing to us, withdraw your consent to providing your Personal Data to us. We shall as soon as practicable cease processing your Personal Data, destroy or delete the information, or remove the means by which the data can be associated with you within thirty (30) days from the receipt of your notice, unless its retention is required to satisfy legal, regulatory, accounting or other business requirements or to protect our interests.
4.1 Personal Data that you provide directly to us. When you use the Platform and/or Services, your Personal Data may be collected by us through your voluntary submission. We may collect and hold Personal Data about you, that is, information that can identify you, including but not limited to your full name, postal and email address, other contact details, identification details, payment details, social media usernames and other information relevant to us in providing you with our Services, which we receive from you through the Platform. When you provide Personal Data to us, you are responsible for ensuring that such information is accurate, complete, not misleading and up-to-date.
If you provide us Personal Data on behalf of someone else, you represent and warrant that you have obtained the consent from that person to provide such Personal Data on his/her behalf and that other person has agreed that you can act on his or her behalf to (i) provide consent to the processing and use of his/her Personal Data in accordance with this Policy, (ii) receive any data protection notices, and (iii) view or change his/her Personal Data. You agree to indemnify and hold us (including our shareholders, directors, officers, employees, agents, contractors or affiliates) harmless from any claim that such authority did not exist.
4.2 Personal data from third party sources. We may also collect certain of your Personal Data from third party sources, for example, from credit reporting agencies, social media sites, our affiliates, analytics providers, advertisers, data brokers, and identity verification and compliance service providers.
4.3 Non-Identifiable or Aggregated Data. When you interact with us through the Platform, we may receive and store certain personally non-identifiable information. Such information, which is collected passively using various technologies, cannot presently be used to specifically identify you. We may store such information itself or such information may be included in databases owned and maintained by our affiliates, agents or service providers. We may use such information and pool it with other information to track, for example, the total number of visitors to the Platform, the number of visitors to each page of the Platform, the domain names of our visitors’ Internet service providers, and how users use and interact with the Platform. Also, in an ongoing effort to better understand and serve users of our Services, we often conduct research on our customer demographics, interests and behavior based on Personal Data and other information provided to us. This research may be compiled and analyzed on an aggregate basis. We may share such non-identifiable and aggregate data with our affiliates, agents and business partners, but this type of non-identifiable and aggregate information does not identify you personally. We may also disclose aggregated user statistics in order to describe our Services to current and prospective business partners, and to other third parties for other lawful purposes. However, if we combine or connect such non-identifiable or aggregated data with your Personal Data so that it can directly or indirectly identify you, we treat the combined data as Personal Data which will be used in accordance with this Privacy.
5.1 Our primary objective in collecting and using your Personal Data is to provide, facilitate, maintain, personalise and/or improve the Platform and/or Services. Below are the more detailed examples of relevant purposes for which we may collect and use your Personal Data (collectively, “Purposes”):
5.2 If we intend to use, handle or process any Personal Data in any manner that is not consistent with the Purposes or this Policy, you will be notified in accordance with paragraph 1.3 above.
5.3 You may at any time opt-out of receiving marketing communications from us by contacting us (see paragraph 1.5 above) and we will ensure that your name is removed from our mailing list.
6.2 Third-Party Cookies
Third-party cookies are set by third-party sites separate from the Platform. We work with third-party service providers who are authorised to place third-party cookies and may also set cookies on the Platform. These third-party service providers are responsible for the cookies they set on the Platform. If you want further information, please visit the website of the relevant third party. If you would like to opt-out of all other types of technologies we employ on the Platform, you may do so by changing your browser settings to block, delete or disable these technologies as your browser or device permits.
6.3 Log Files
Log file information is automatically reported by your browser each time you access a web page. When you use the Platform, our servers automatically record certain information your web browser sends whenever you visit any website. These server logs may include information such as your web request, Internet Protocol address, browser type, referring / exit pages and URLs, number of clicks, domain names, landing pages, pages viewed, and other such information.
6.4 Clear GIFs Information (Web Beacons)
When you use the Platform, we may employ clear GIFs (also known as web beacons or tracking pixels) to anonymously track online usage patterns. No personally identifiable information about you is collected using these clear GIFs. In addition, we may also use clear GIFs in HTML-based emails sent to our users to track which emails are opened by recipients. The information collected is used to enable more accurate reporting and make the Platform better for users.
7.1 We are not in the business of selling your information. There are, however, certain circumstances in which we may share your Personal Data with certain third parties without further notice to you, such as with:
7.2 As we develop our business, we might sell or buy businesses or assets. In the event of a corporate sale, merger, reorganization, dissolution or similar event, Personal Data may be part of the transferred assets.
7.3 We may also share non-Personal Data (such as anonymous usage data, referring/exit pages and URLs, platform types, number of clicks, etc.) with interested third parties to help them understand the usage patterns for certain Services or conduct independent research based on such anonymous usage data.
7.4 If you request that we remove your Personal Data in exercise of your rights, we will convey that request to any third-party with whom we have shared your data. We are not, however, responsible for revising or removing your Personal Data obtained by any third party who has previously been provided your information by us in accordance with this Policy or any third party to whom you have provided such information (whether by sharing your login and password, or otherwise).
7.5 Recipients of your Personal Data may be located outside Singapore. You agree that we may transfer your Personal Data to our affiliates, subsidiaries and/or other authorised third parties located outside of Singapore, as long as the Personal Data is handled in accordance with this Policy and all applicable laws.
Personal Data provided by you will be retained and stored as long as the purpose for which the data was required continues, unless you request that we remove your Personal Data in exercise of your rights. Thereafter, we will destroy or delete the information, or remove the means by which the data can be associated with you, unless its retention is required to satisfy legal, regulatory, accounting or other business requirements or to protect our interests. We will however periodically review the data we hold, and erase or anonymise it when we no longer need it.
9.1 We use industry-standard physical, managerial, and technical safeguards to preserve the integrity and security of your Personal Data from loss, misuse, and unauthorised access or collection, disclosure, alteration, or destruction. We limit access to your Personal Data to those employees who have a business need to have such access. All such people are subject to a contractual duty of confidentiality. We cannot, however, ensure or warrant the security of any information you transmit to us or guarantee that your information through our Services may not be accessed, disclosed, altered, or destroyed by a breach of any of our physical, managerial, or technical safeguards. While we will use all reasonable efforts to safeguard Personal Data, you acknowledge that the use of the Internet is not entirely secure and for this reason we cannot guarantee the security or integrity of any Personal Data that are transferred from you or to you via the Internet.
9.2 By providing us with Personal Data or otherwise using the Platform and/or Services, you consent to the transfer, storage and processing of Personal Data to where our servers, central database and system facilities are located and/or operated, which may be outside of Singapore, your country of domicile or the location where you access the Platform and/or Services to provide Personal Data.
10.1 We may monitor and record communications with you (such as telephone conversations and emails) for the purpose of quality assurance, training, fraud prevention and compliance.
10.2 For the prevention of fraud and money laundering, we may search the files of credit reference from fraud prevention agencies (who will record the search). If you provide false or inaccurate information and we suspect fraud, we may disclose information about how your interaction with the Platform and/or Services to such agencies and if the situation warrants it, we may have to report to law enforcement authorities.
10.3 We may preserve the content of any email or “Contact Us” or other electronic message that we receive. Any Personal Data contained in those messages will only be used or disclosed in the manners set out in this Policy. The message content may be monitored by our service providers or employees for purposes, including but not limited to, compliance, auditing and maintenance or where email abuse is suspected.
11.1 This Policy applies to all users of the Platform and/or Services only. While you may encounter links on the Platform to other websites, such as those relating to our third party partners, advertisers and other parties whom we collaborate with (“Third Party Platforms”), this Policy does not apply to the activities of such Third Party Platforms that may collect your Personal Data when you access or use such third party’s services. The privacy practices of those third parties are not covered by this Policy. The links from the Platform do not imply that we endorse or have reviewed the policies of such Third Party Platforms. We suggest you to contact those platforms directly for information on their terms and conditions or policies.
11.2 This Policy shall not apply to any unsolicited information you provide to us through the Platform or any other means. This includes, but not limited to, information posted to any public areas of the Platform, such as message boards, any ideas or feedback, and other unsolicited submissions (collectively, “Unsolicited Information”). All Unsolicited Information shall be deemed to be non-confidential and we shall be free to reproduce, use, disclose, distribute and exploit such Unsolicited Information without limitation or attribution.
Irrespective of the country from which you access or use the Platform and/or Services, to the extent permitted by law, this Policy shall be governed in accordance with the laws of Singapore without regard to choice or conflicts of law principles, and you hereby agree to submit to the exclusive jurisdiction of the courts of Singapore to resolve any claims or disputes which may arise in connection with this Policy.